ActiveReports™

Next IT has developed a powerful web-based reporting engine that gives the organizations we work with insight about their customers that they have never been able to get before.  Our reporting engine gives you insight into traditional metrics like the number of sessions, session duration, etc.  However it also understands the concepts of the questions your customers ask ActiveAgent.  So, instead of just counting words, phrases, or clicks we are able to report on the “intent” your users had when they come to the site.  ActiveReports gives you the capability to operate a 24/7 focus group with your actual customers.  They are telling you what they need from your company with every interaction they have with the virtual agent and ActiveReports gives you that information in near real-time.