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NEXT IT Named as a Finalist for SoftwareCEO Award

SPOKANE, Wash. (May 25, 2009) - The Computing Technology Industry Association (CompTIA), the leading trade association for the world information technology industry, has named Next IT a finalist for the Company Achievement in Innovation in the 2009 SoftwareCEO Software Innovation Awards. Award winners will be announced June 18.

The Company Achievement in Innovation category focuses on the scope and impact of breakthrough innovations within the software industry, producing results that go well beyond marginal improvements.

"SoftwareCEO’s annual Software Innovation Awards recognize our industry’s efforts and accomplishments in bringing innovative products and new business models to market," said David Sommer, chief operating officer, CompTIA, and publisher of SoftwareCEO. "The companies selected as finalists for these prestigious awards are delivering real business value to customers with their products and services. We are pleased to recognize their achievements."

Next IT’s breakthrough technology, ActiveAgent™, creates a trained Virtual Expert, much like an employee that has the ability to bring all of an organization’s existing information on products and services together to provide a consistent and accurate experience. ActiveAgent emulates human conversation and expertise, by engaging the user through an organic, conversational medium; it discovers and resolves the user’s needs and wants by accurately uncovering intent, regardless of the question, language or channel.

"It is an honor to be a finalist for this prestigious award among other great innovators in the industry," said Next IT Founder and CEO Fred Brown. "At Next IT, we are constantly pushing the envelope on innovation in self-service. Our ActiveAgent combines cutting edge human emulation technology with simple business principles to create a solution that improves user satisfaction, loyalty, and organizational growth across the business spectrum."

Award finalists were determined by evaluations of seven esteemed software industry experts: Bruce Hadley, Founder, SoftwareCEO; Robert Biddle, CompTIA; Sue Anderson, eVoice Marketing & Communications; Winton Churchill, Churchill Method, Inc.; Robert Dubicki, TP Systems Ltd.; Colleen Francis; Gordon Graham, Editor, SoftwareCEO.

About Next IT Corporation
Next IT’s Human Emulation Software™, ActiveAgent™, creates Virtual Experts that are redefining the communication between people and technology, with customers such as Alaska Air (www.alaskaair.com), U.S. Army (www.goarmy.com), Continental Airlines and Merrill Lynch.  ActiveAgent accurately understands and interprets natural language questions and delivers exact results across multiple service channels such as the Web, contact center, intranet, mobile devices, and more.  For more information on Next IT, please email info@nextit.com or visit www.NextIT.com.

About SoftwareCEO.com
SoftwareCEO is a resource-packed electronic newsletter and web portal built by software executives for software executives. It is Page One for software industry information and education on topics such as software marketing, sales, business, financing, and services. For more information, visit http://www.softwareceo.com/.

About CompTIA
CompTIA is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, please visit www.comptia.org.

For Media Inquiries:
Jennifer Snell
Next IT Corporation
509-242-0776
marketing@nextit.com

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