• Spike Delivers
• Financial gifts increased nearly 90% since initial launch.
• Individual online giving up 50% since initial launch.
• Visitors feel comfortable connecting with Spike.
• Spike receives consistent and remarkably high approval ratings.
• Spike is able to answer questions covering the span of the GU community with unrivalled accuracy.
• Spike is the world's first Virtual Employee able to receive and respond to questions via SMS Text Message - a channel that's proven extremely popular with students.

Customer Profile

Founded in 1887, Gonzaga University is a four-year comprehensive Jesuit university with over 6,700 students enrolled in 92 undergraduate and 21 graduate programs. Gonzaga collaborated with Next IT in 2004 to create a unique interface that quickly and accurately connected every visitor to the Gonzaga website with the site's most relevant information.

Customer Challenge

Gonzaga University's leadership is interested in creating strong, positive relationships with current and prospective students, families and friends, while fostering and maintaining warm, long-lasting relationships with Alumni. As students, grads and their families become more and more technologically reliant, Gonzaga needed to develop an effective and creative communications experience for their website.

The ActiveAgent Solution

In 2004, ActiveAgent became the enabling software behind 'Spike,' the Gonzaga mascot who serves as a Virtual Employee for all things Gonzaga. Spike's accuracy, scalability, and operational effectiveness allow visitors to the website to quickly and easily find the answers they need. The success of Spike has been a crucial tool in keeping Gonzaga's commitment to serve the individual need of every student, faculty, and alumnus.

The results have been incredible, proving ActiveAgent's effectiveness in making the connection between people and technology.

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