Spike improves the online experience for
students, grads and their families

Gonzaga -logo

Spike is the world's first IVA able to receive and respond to questions via SMS text message—a channel that's proven extremely popular with students.

Talk to Spike

Gonzaga University
 

Financial gifts increased nearly 90% since initial launch

Individual online giving is up 50% since initial launch

Spike receives consistent and remarkably high approval ratings

Visitors feel comfortable connecting with Spike

Answers questions covering the span of the GU community with unrivalled accuracy

Text questions to Spike from your mobile phone: 699247 (MYZAGS)

 

Customer profile

Founded in 1887, Gonzaga University is a four-year comprehensive Jesuit university with over 7,800 students enrolled in 75 academic majors and programs and 26 graduate programs. Gonzaga collaborated with Next IT in 2004 to create a unique interface that quickly and accurately connects every visitor to the Gonzaga website with the site's most relevant information.

Customer challenge

Gonzaga University's leadership is interested in creating strong, positive relationships with current and prospective students, families and friends, while fostering and maintaining warm, long-lasting relationships with Alumni. As students, grads and their families became more and more technologically reliant, Gonzaga needed to develop an effective and creative communications experience for their website.

The Alme platform solution

In 2004, Alme became the enabling software behind 'Spike,' the Gonzaga mascot who serves as an intelligent virtual assistant for all things Gonzaga. Spike's accuracy, scalability and operational effectiveness allow visitors to the website to quickly and easily find the answers they need. The success of Spike has been a crucial tool in keeping Gonzaga's commitment to serve the individual needs of every student, faculty and alumnus.

The results have been incredible, proving Alme’s effectiveness in making the connection between people and technology.


 

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