SPOKANE, WA. (November 16, 2011) - Next IT, a leading provider of intelligent virtual assistants for business, announced that it has reached a multi-year deal with United Airlines. Next IT will provide a natural, or every-day, language solution to create an exceptional customer experience for travelers using united.com

The virtual assistant is planned to function much like 'Alex,' who was implemented by Continental Airlines in 2009 and has answered over 20 million questions for customers on Continental.com

"Consumers want to do business online and our technology is an integral part of meeting that need," said Next IT Founder and CEO Fred A. Brown. "We are proud that United Airlines realizes the value of employing a Next IT virtual assistant. The technology will provide a high level of confidence for their customers and make it easy for them to accomplish what they set out to do, without searching the site manually or picking up the phone."

Next IT software combines the personalized service users want from a live representative with the business benefits and dependability of a scalable technology-based solution. With minimal effort, United customers will receive fast, accurate answers to any questions they have.

About United Continental Holdings, Inc.
United Continental Holdings, Inc. (NYSE: UAL) is the holding company for both United Airlines and Continental Airlines. Together with United Express, Continental Express and Continental Connection, these airlines operate an average of 5,765 flights a day to 377 airports on six continents from their hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark Liberty, San Francisco, Tokyo and Washington, D.C. United and Continental are members of Star Alliance, which offers more than 21,200 daily flights to 1,185 airports in 185 countries. United and Continental's more than 80,000 employees reside in every U.S. state and in many countries around the world. For more information about United Continental Holdings, Inc., go to UnitedContinentalHoldings.com. For more information about the airlines, see united.com and continental.com or follow on Twitter and Facebook.