Thanks to the introduction of Siri on Apple’s iPhone 4S, Intelligent Virtual Assistants (IVAs) are suddenly a hot topic. Millions are now using this technology daily – changing the way that people interact with their iPhones and setting the stage for what has become an all-out war over user experience and user interface innovation.
In the same way that Siri has changed how iPhone users interact with their devices, Next IT Human Emulation Technology has changed the way that consumers interact with a company’s website. Websites featuring a Next IT IVA cater to the user: Instead of having to learn their way around a website, Next IT IVAs are there to guide them (just like a good employee would in a brick and mortar location) – helping them accomplish tasks like purchasing, account management and research. They are doing such a great job, in fact, that leading industry analyst firm Gartner predicts that “by year-end 2013, at least 15 percent of Fortune 1000 companies will use a virtual assistant to serve up web self-service content to enhance their CRM offerings and service delivery.”
IVAs turn your website into a friendly place to visit. They save your customers time, creating extra minutes that just might be spent shopping on your website. The best way to learn about IVA technology is to see one in action yourself. Jenn at alaskaair.com is always ready for a good conversation, and you may like her so much that you find yourself visiting her to purchase your next ticket.