Apple’s Siri, IBM’s Watson, Microsoft’s Cortana, Next IT’s Alme and even the release of the film Her – the story of a man falling head-over-heels with a virtual assistant – have shown the world the promise and the possibilities of technology that’s able to interact with users much like another person would.
The world is discovering that interactions with devices and websites become more natural and effortless when a digital personal assistant is there to engage, talk to us and, ultimately, help us.
The conversational aspect of these assistants empowers the internet of things and our devices to act on our behalf and simplify our lives. From virtual health coaches that promote healthy choices and change our behaviors to customer-service agents that know our tastes, virtual assistants deliver personalized, one-on-one attention to every user, whether they’re a customer or a patient. Whether they live in the U.S. or across the globe.
Businesses turning to our technology to help alleviate problems they’ve grappled with will leapfrog their competition by delivering service on an individual level, thanks to the conversational interface and the resulting new sources of data. Current predictive data models always win at the aggregate, but lose at the individual level. With data gathered on a personal level by virtual assistants – that are always working for individual consumers – businesses employing personalized virtual assistants will not only succeed, but thrive.
It’s a paradigm shift. And as consumer expectations increase, their loyalty will increasingly hinge on the answer to one question: How well does your company know me?
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