Customers have long been frustrated by the choices available to them when they need service – and it’s costing US businesses $83 billion yearly.
Businesses have been between a rock and a hard place. Either staff a call center that can provide high-quality service (at an equally high cost) or try to anticipate what customers might need and place that info on a website (inexpensive, but places the burden of service on the customer).
Thanks to recent advancements in natural language processing (NLU), this dilemma is about to become a thing of the past.
Conversation as a platform (CAAP) now allows businesses to offer their customers high-quality, AI based service on-demand, at a cost that’s well below that of a call center.
Watch the following video for a brief overview of the evolution of customer service, and be sure to read Frost & Sullivan’s recent report underscoring the need for companies to invest in AI.